A bold, wrap-around die-cut label was designed for the launch of Moonstone Bar's very own 12-year-old whiskey. The vibrant illustration was a strategic branding choice, seamlessly aligning with the bold, graphic brand identity Miranda developed for Moonstone across various channels. Consideration was also given to attracting younger consumers and non-traditional whiskey drinkers by reimagining traditional whiskey packaging. The design's alignment with Moonstone's existing brand identity ensured it resonated with the bar’s clientele of young artists and art appreciators in the CBD. The bottle stands out on a cluttered bar shelf, serving as a great conversation starter between customers and bartenders. This project highlights Miranda’s ability to create compelling, audience-driven designs that align with brand goals.